In educating the layman on current Halal issues local and globally, an event named Halal Showcase Peringkat Negeri Sembilan 2016 was conducted at Mydin, Seremban 2 from 25 until 27 November 2016 under the support of JHEINS (Jabatan Hal Ehwal Agama Islam Negeri Sembilan).
This event primarily emphasizes in educating consumers on current Halal issues hence establish awareness among others on the importance in getting “Halal” and ‘Toyibban” food sources. More than 100 vendors participated in promoting their halal food products. Various products offerings were available ranging from delightful beverages selections such as goat milk to frozen and ready to eat meals such as dim sum and products from Brahim’s.
The official launch was held on 25 November 2016 at 8.00pm by Zuraini Yahaya, Chief Assistant Director of Jabatan Hal Ehwal Agama Islam Negeri Sembilan. “This showcase is mainly to expand the business opportunity for entrepreneurs that hold Malaysian Halal Certificates”, said Zuraini Yahaya.
She also added that the main objective is to promote products that facilitates in business expansion and enlarging business opportunities by companies who are certified with Malaysia HALAL certificate. In addition, JHEINS also open up the excess to customers that want to purchase halal products.
In attracting more participation from the crowd, various fun and academic activities were held such as “Bicara bersama Imam Muda Asyraf”, Cooking Demo sponsored by Maggi, coloring contest, Upin and Ipin movie road tour and other exciting activities.
This showcase also widens the opportunities for other business entities such as skincare products, muslimah apparels, books and etc. Around 50 entrepreneurs participated in this event. Dewina Food Industries Sdn Bhd (DFI) was given the privilege to become part of the meaningful event.
DFI under their brand Brahim’s was selected to be featured in one of the local newspaper. For 3 consecutive days DFI’s Sales team gave their best in introducing and promoting Brahim’s product under the supervision of the Sales Head, Nur Azlina Abd Samad together with other capable Sales team members Amirah, Sara Syazwana, Kamal Bahri and Hussain.
The event concluded with flying colours and received many positive feedbacks from new and loyal customers.