Dewina Trading Sdn Bhd organised a two month campaign of cooking demo with free newspapers to promote sales and awareness on Brahim’s MRE Rice in conjunction with Brahim’s Rice Campaign 2nd Phase for 2016. Cooking demonstrations were conducted at selected supermarkets and hypermarkets such as Giant, Mydin, Jaya Grocer and AEON Big in Klang Valley.
The 12 series of cooking demonstrations at the above mentioned outlets commenced from 19 November 2016 and were conducted every weekend. The cooking demo was complimented with free newspapers from New Straits Group featuriing write-ups on Brahim’s rice products, from menus, usage to benefits of rice that was given to supermarkets patrons.
Cooking demonstrations on rice products such as Nasi Goreng Kampung, Nasi Briyani Kambing, Nasi Lemak and Sambal Ikan Bilis and many more were conducted by Brahim’s promoters.
Through this cooking demo with free newspapers campaign the company hopes to offer product knowledge and benefits that can attract and encourage consumers’ purchase and consumption.
The cooking demo with free newspaper campaign ended on 25 December 2016.