Brahim’s kicks off its first roadshow at Aeon Big Alamanda, Putrajaya on the weekend of 9 & 10 April 2016. It was a good turn out and consumers had a chance to taste Brahim’s food samplings from ready to eat rice and meals. Nasi Goreng Kampung and Chicken Curry were two hit items. With purchases of Brahim’s products, consumers had a chance to win prizes based on the “Guess and Win” contest held during the show.
According to Fazil Othman, Sales & Mktg Manager, Dewina Trading Sdn Bhd, “By doing this kind of roadshow, we hope to increase our brand and product awareness with the aim of driving up sales. Through our product samplings, we get to engage with our consumers, and thanks to their interest and support, we managed to close sales of about RM5,000,” he added.