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August 7 2017

Brahim’s ‘Anyone Can Cook’ Roadshow at Mydin Subang

Consumers

Brahim’s ‘Anyone Can Cook’ Roadshow at Mydin Subang helps shoppers in easy convenient cooking.

Shoppers in Mydin Subang were shown on how easy and convenient to cook with the help of Brahim’s ‘Anyone Can Cook’ roadshow.

The event comprised of various activities seeking to elevate shoppers home cooking experience with meals-ready-to-eat rice (MRE rice), and ready-to-cook sauces.

The three-day roadshow, which began Friday, August 4 until Sunday, August 6, held from 10am to 10pm at Mydinl Mall, showcased live cooking demonstrations of Brahim’s ready-to-cook sauces, and MRE rice that highlighted just how easy, convenient and less time consuming in preparing a healthy delicious meal and halal for the family.

This roadshow is also a prelude to Brahim’s brand 30thanniversary next year.

It was a fun-filled event with enthusiastic shoppers joining in the cooking demo and enjoying the food sampling.  Others took part in the blindfold food tasting, wheel of fortune and jigsaw puzzle games.

Puan Nur Fatin Ibrahim, Group Managing Director of Dewina Holdings Sdn Bhd was also present to give away the prizes to the lucky winners.

The “Brahim’s Anyone Can Cook Roadshow” will continue at other selected locations in Terengganu, Kota Kinabalu and Klang Valley.  All of the chosen locations are major city centers, which have a large Brahim’s customer’s presence.

Following this roadshow, the weekend  rice-cooking demo, food sampling and 5% discount on all Brahim’s sauces and meals-ready-to-eat rice will still continue until September in selected hypermarkets.

Dewina Holdings Sdn Bhd received SME EXCELLENCE AWARD – INNOVATION category @ Asean50 Brahim’s black pouch premier simmer sauces

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