Cooking demo with free newspapers

Dewina Trading Sdn Bhd organized a two-month campaign of cooking demos with free newspapers to promote sales and awareness of Brahim’s MRE Rice in conjunction with Brahim’s Rice Campaign 2nd Phase for 2016.  Cooking demonstrations were conducted at selected supermarkets and hypermarkets such as Giant, Mydin, Jaya Grocer, and AEON Big in Klang Valley.

The 12 cooking demonstrations at the above-mentioned outlets commenced on 19 November 2016 and were conducted every weekend.  The cooking demo was complimented with free newspapers from the New Straits Group featuring write-ups on Brahim’s rice products, from menus, and usage to benefits of rice given to supermarket patrons.

Cooking demonstrations on rice products such as Nasi Goreng Kampung, Nasi Briyani Kambing, Nasi Lemak Sambal Ikan Bilis, and many more were conducted by Brahim’s promoters.

Through this cooking demo with a free newspaper campaign, the company hopes to offer product knowledge and benefits that can attract and encourage consumers’ purchase and consumption.

The cooking demo with free newspaper campaign ended on 25 December 2016.