A series of 4 Mountain Climbing Expeditions with Brahim’s kick-starts its first expedition at Gunung Nuang, Ulu Langat Selangor with the flagging-off by Dato’ Seri Ibrahim Hj Ahmad Badawi to 50 hikers comprising of Brahim’s Dewina staff and individuals from mountain climbing groups and clubs.
The second mountain climbing expedition will be held next year at Gunung Ledang in Johor on 3-4 March, followed by Gunung Bujang in Perak on 5-6 May and final climb at Gunung Rinjani in Indonesia on 25-26 October.
The three main objectives of this event are
• to act as a launching pad or prelude to Brahim’s brand 30th-anniversary celebration in July next year
• to establish this a CSR initiative from Brahim’s Dewina company
• to promote Brahim’s ready-to-eat meals to new target audience embracing active outdoor lifestyles such as mountain climbing, jungle-trekking, 4-wheel, mountain biking, campers and many more.