About Us

 

The manufacturer of Brahim’s products, Dewina Food Industries Sdn Bhd (54653-D) (DFI) was founded in 1986 by it’s Managing Director, Datuk Haji Ibrahim bin Haji Ahmad Badawi, a former university lecturer and specialist in food and agricultural consultancy and research, together with Mr. Tatsunobu Abe, a Japanese Entrepreneur.

In its initial years of operation, DFI was better known as a supplier of military rations to regional armies and the United Nations Peacekeeping Forces, due primarily to the unique features of its retort pouch products.

Brahim’s gradually gained steady commercial market presence and strong brand awareness within Malaysian and regional markets. Production capacity was increased to meet growing demands.

Dewina Food Industries Sdn Bhd 

Since its inception in 1986, Dewina Food Industries Sdn Bhd (54653-D), through its brand name Brahim’s, has been the leading authority of premium quality instant retort pouched foods in Southeast Asia.

For many years, Brahim’s has the reputation of unsurpassed quality and innovation for convenience foods. Among the achievements are the Industry Excellence Award for Product and Export by the Malaysian Ministry of International Trade and Industry (MITI) in 1994, Highly Commendable Product Malaysian Institute of Food Technology in 1997, Best Product Awards by Malaysian Institute of Food Technology in 1994 and 2003, and the Gold Excellence Award in 2004 in London.

Dewina Food Industries’ production plant was awarded the ISO 9001:2000 Quality Management System Certification in 1994. In addition, all Brahim’s products are certified halal by the Jabatan Kemajuan Islam Malaysia (JAKIM), complete with the Veterinary Health Mark from the Department of Veterinary Services, Ministry of Agriculture Malaysia.

Brahim’s products use only carefully selected spices and fresh ingredients for use in hygienically packaged retort pouches, resulting in high-quality, deliciously fresh tasting meals. The packaging materials used and unique retort sterilization process protects the products from harmful UV rays and light oxidation, allowing the storage of products for 24 months at room temperature without the use of preservatives.

The Founder

Dato’ Seri Ibrahim Hj Ahmad Badawi is the founder and now the Executive Chairman of Dewina Holdings Sdn Bhd (550913-P). He holds a Masters degree in Food Technology (1974) and a Diploma in Agriculture (1969). A former lecturer and a founding member of the Faculty of Food Science and Biotechnology, University Putra Malaysia and subsequently the Head of Corporate R&D at a public company, Dato’ Seri Ibrahim has wide experience in food and agro-based industries and had been involved in various professional organizations.

Dato' Seri Ibrahim Hj Ahmad Badawi Executive Chairman
Dato’ Seri Ibrahim Hj Ahmad Badawi Executive Chairman

He held posts such as National Representative to the UNESCO Regional Network for Basic Sciences (1978-1980), Secretary-General of Asean Federation of Food Processing Industries (1983-1984), Member, International Standards Committee SIRIM (1983-1985), Council Member of Malaysian Microbiological Society (1978-1980) and Malaysian Institute of Food Technology (1980-1983), besides sitting on various state and federal advisory bodies. Dato’ Seri Ibrahim founded Dewina Food Industries in 1986 and has since been honoured with the ‘Anugerah Usahawan’ (Entrepreneurship Award) in 1993 and with a Datukship in October 2002.

Corporate Philosophy

At Dewina, we are always guided by our corporate philosophy to achieve total quality in products and services by harnessing every employee’s commitment towards providing customer satisfaction. We consider our employees a vital resource and we are devoted to ensuring a working environment which promotes productivity and efficiency. We emphasise commitment and dedication among our employees and constantly provide training programmes, both locally and abroad, to improve their knowledge, skills and performance. We constantly seek new ways of enchancing the quality of our products by developing innovative ideas and concepts through continuous R & D, and introducing new products and services through strategic partnerships with world leaders in the field. Dewina’s strength lies in its ability to be versatile and innovative to meet the ever-changing and growing demands of the world’s food market.

Subsidiaries & Associates

For more information on Brahim’s Dewina Group of Companies, please visit this website http://www.brahimsgroup.com

Our
Work

Brahim’s production plant was the first in South-East Asia to adopt the retort pouch sterilisation and packaging technique. The first batch of retort pouch products were officially rolled out and launched in July 1988 as the first product of its kind of both Malaysia and the regional market.

Brahim’s has long been known for excellent quality and tastes of the Asian region. This fact has not gone unnoticed by our colleagues in the Food Industry as well as Governmental departments. Over the past 25 years, we have received numerous awards and accolades in recognition of our products and abilities.

We are Certified MS ISO 9001, ISO 22000 ,MS 1480(HACCP), and BRC Global Standard. In addition, all Brahim’s products are certified halal by the Jabatan Kemajuan Islam Malaysia (JAKIM), complete with the Veterinary Health Mark from the Department of Veterinary Services, Ministry of Agriculture Malaysia.

Cool 
Awards & Certifications

Enterprise 50 Awards 2013
Enterprise 50 Awards 2013
Industry Excellence Award (Product) 2010, MITI
Industry Excellence Award (Product) 2010, MITI
The Brand Laureate Best Brands Category for Consumers Curry 2008-2009
The Brand Laureate Best Brands Category for Consumers Curry 2008-2009
Best Product – 8th ASEAN Food Conference 2003
Best Product – 8th ASEAN Food Conference 2003
Award_Industry Excellence Award (Product) 1994, MITI
Award_Industry Excellence Award (Product) 1994, MITI
VII Europe Award 1993
VII Europe Award 1993
High Performance Bumiputra SME’s (Teras) by Teraju Unit
High Performance Bumiputra SME’s (Teras) by Teraju Unit
Enterprise 50 Awards 2013
Enterprise 50 Awards 2013
Industry Excellence Award, Product Innovation (Gold) Award 2011, MIFT
Industry Excellence Award, Product Innovation (Gold) Award 2011, MIFT
Industry Excellence Award (Product) 2010, MITI
Industry Excellence Award (Product) 2010, MITI
Best Product Award (Brahim’s – Rendang) 2003, MIFT
Best Product Award (Brahim’s – Rendang) 2003, MIFT
Highly Commendable Product (Brahim’s - Vindaloo Curry) 1997, MIFT
Highly Commendable Product (Brahim’s – Vindaloo Curry) 1997, MIFT
Best Product Award (Brahim’s-Kuah Sambal Tumis) 1994, MIFT
Best Product Award (Brahim’s-Kuah Sambal Tumis) 1994, MIFT
About Us
MS 1480(HACCP)
MS 1480(HACCP)
ISO 22000
ISO 22000
MS ISO 9001
MS ISO 9001
Certified MS ISO 9001
Certified MS ISO 9001
Veterinary Health Mark from the Department of Veterinary Services, Ministry of Agriculture Malaysia
Veterinary Health Mark from the Department of Veterinary Services, Ministry of Agriculture Malaysia
Kementerian Kesihatan Malaysia
Kementerian Kesihatan Malaysia
Halal Certificate
Halal Certificate

Our HQ

Come say Hi!

We’re located at the heart of Bandar Baru Bangi, Selangor, Malaysia.  

Dewina Food Industries Sdn Bhd (54653-D), Lot 11, Jalan P/9B, Kawasan Perusahaan Bangi, 43650 Bandar Baru Bangi, Selangor, Malaysia.

WELCOME

FAQs

Our answers to your questions

If you want to know more, just give us a shout.

Where can I buy Brahim’s products?
Our products are available in most major Hypermarkets in Malaysia. Please refer to Buy Products page for more info.

Are Brahim’s products Halal?
All Brahim’s products are certified Halal by the Jabatan Kemajuan Islam Malaysia (JAKIM). In addition to that, all items produced across the Brahim’s Dewina Group of Companies are also Halal.

How many products does Dewina Food Industries produce?
We have a total of 46 products currently in the retail market. However, our products recipe list goes into the hundreds, developed for Catering packs, OEMs, special uses etc. For more info, please refer to ourProducts page.

Did you recently change the box design for your Brahim’s Meals-Ready-to-Eat (MRE)?
A few years ago, we decided to change the design of our MRE boxes. Now all the boxes are colored red and differentiated with their respective corresponding color bands. The packaging may have changed, but the great taste you know and love for over 25 years is still the same. To see our new MRE box designs, please visit our Brahim’s Meals-Ready-to-Eat product page.

How are Brahim’s products produced?
Brahim’s products are prepared the traditional way. Meaning, unlike others productions, we actually follow the same cooking process that has been used for centuries in this region. The only difference is that we prepare our food in large quantities to be packed for our consumers.

Are there other ways to prepare Brahim’s Meals-Ready-to-Eat products?
Brahim’s products has always been known for its ease of use. Among the ways consumers have done to heat up our products is to place the pouch near the car radiator, run it under hot tap water, bury the pouch under the hot desert sand, or leave the pouch under strong direct sun light. Our Meals-Ready-to-Eat products are actually already cooked and ready to be eaten even without applying heat. But of course, food that is served piping hot will taste better.

What is the shelf life of Brahim’s products?
Our products have a shelf life of between 18 months to 2 years, kept at room temperature.

Do you use MSG (Monosodium Glutamate), preservatives or colorings in your products?
All Brahim’s products have no added MSG, preservatives or colorings.

How is it possible that your products can last for up to 2 years?
Instead of using preservatives, Brahim’s products uses technology to lengthen shelf life, making food prepared with Brahim’s healthy and safe for consumption. Please refer to Process page for more info.

Are your products Gluten Free?
Most of our products are Gluten Free, thus making them a healthy meal option. However, please refer to the back of each pouch/box for the ingredients list and information on allergens.

Are your products suitable for Vegetarians?
Most of our products, particularly the sauces, are suitable for vegetarians. For example, our Brahim’s Meat Curry Sauce does not contain any animal products, so you could prepare the dish without any meat should you choose to do so. Please refer to the back of each pouch/box for the ingredients list.

I would like to stock Brahim’s products in my store. How do I go about doing that?
Please Contact Us so that we may discuss the most convenient way for you to do so.

Can I bring Brahim’s products overseas for consumption during my travels?
A lot of our consumers have been doing this over the past 25 years. Even the Founder’s family members have been known to bring cartons of Brahim’s products during their travels. Our products are globally recognized and certified with HACCP, BRC, etc. Please refer to ourAwards section for more info. Please note that some countries do not allow meat based products to be brought in. For example, you will not be able to bring into Australia our Brahim’s Beef Curry with Potatoes, but you may instead bring in Brahim’s Sambal Anchovies or Brahim’s Fried Rice Kampung Style 2-Minute Rice.

I see the Brahim’s logo on all the High-Lift vehicles at the KL International Airport. Is the food on the airplane supplied by your company?
The food supplied to airlines flying out of Kuala Lumpur is from our associate company, Brahim’s Airline Catering. We prepare an average of 45,000 meals made fresh everyday for 36 airlines from one of the largest Halal Flight Catering Kitchen in the world. The company is under Brahim’s Holdings Berhad (82731-A), a public listed company in Bursa Malaysia. For more info, please visit the BrahimsGroup.com website.

Is Dewina Food Industries a public listed company?
We are a private company operating out of our Bandar Baru Bangi facility. Dewina Holdings Sdn Bhd (550913-P) is our parent company.

Does Dewina Food Industries manufacture rations for the military?
As the first Halal retort processing facility in the world, we have provided ration packs for several military bodies across the globe such as the United Nations, with its significant Muslim peace keeping forces. We were also the ones to push for the Malaysian Armed Forces to change to the use of retort pouches, versus the old tin can rations used since the Napoleon times in the 1800s.

Does Dewina Food Industries do contract manufacturing?
Yes, we do provide contract manufacturing services. Please Contact Usto find out more on what we can do for you.

Do you provide consultation services?
We have an associate company, Dewina Consult, to help you with issues such as Halal certification, packaging designs, manufacturing processes, etc.

How do I get sponsorship for my association’s activities and events?
As part of the Brahim’s Dewina Group of Companies, we conduct CSR activities not just during Ramadhan period, but all throughout the year under our Baitul Hayati Foundation. We generally allocate funds for the hardcore poor, orphans, single mothers, and disaster victims. However, on a smaller scale, Dewina Food Industries does sponsor certain events and activities with our products in limited numbers. Please drop us an E-mail with your application so that it can be deliberated by our Board Committee Members.

How do I apply for a job in your company?
Brahim’s Dewina Group of Companies employ over 3000 people at all levels. You may send in your introductory letter and resume via email or post to us or our associate companies.

Should you have any questions that are not listed here, or would like more clarification on certain questions, feel free to Contact Us.  We would be happy to answer any enquiries you may have.

 

Thank you for your interest in Brahim’s products.